Why you should make an FAQ page

An FAQ page is a time-saving customer service tactic that provides the most commonly asked questions and answers for current or potential customers. 

Before diving into how to make an FAQ page, you need to know why having one is so important. There are so many reasons beyond improving the customer experience for perfecting your FAQ page. Keep in mind the importance of an FAQ page when developing your own e-commerce website so you can make sure it increases sales and not the other way around.

Saves time 

This reason might be the most obvious, but it’s a clear benefit of an FAQ page. Not only does the FAQ page save customers time, it saves employees time as well. Having an FAQ page ensures customers don’t have to sit on the phone for hours waiting for simple answers and employees don’t have to individually answer all questions. 

Companies dedicate a large portion of their budgets to customer service teams. When these teams don’t have to focus on answering the frequently asked questions, they can service other customer issues in a more timely manner. 

Earns trust 

Information is available at the click of a button, but as we all know, information is not always true. Because of this, customers are more skeptical than ever before. They hunt for products by sifting through reviews, looking at the product on multiple websites, and price checking across the internet. 

If your brand seems to understand the customer’s pain point and address it through a seamless user experience, the shopper will become a loyal customer. 

One of the most common pain points is when shoppers are wondering something about a product or service and there’s no information addressing that question. The customers think to themselves, “I can’t be the only person who’s wondering this,” yet the answer is nowhere to be found. This is a surefire way to guarantee they close the window and go to your competitor’s website. 

By creating a comprehensive FAQ page you can assure customers get the answer they need and keep shopping on your site.